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Gill Alexander

Senior Account Director at Lucre

Leeds, United Kingdom

About Me

Results-driven, self-motivated, resourceful and highly experienced PR professional working at board level, with proven ability in developing and strengthening an agency’s offering. Also works at operational level, running teams and handling some of the UK's biggest brands. Guest lecturer in PR at Leeds Metropolitan University, Huffington Post blogger and showbiz and television commentator for StrayFM. Trained by Thomson Regional Newspapers (now Trinity Mirror).

Gill Alexander's Passles

Lucre

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Is Mike Ashley a PR genius?

Is Mike Ashley a PR genius?

0 0 5

So which sector do you specialise in?

Time was, you were Professional Services specialists. Or Food and Drink experts. You knew your way round property. Or retail.  But the...

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Bingeing? It's the only way to eat

To binge is generally seen as a pejorative verb.  But Netflix, and to a lesser extent, BBCiplayer, the ITVhub and 4OD have changed the...

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2 0 28

Is Mike Ashley a PR genius?

It seems unlikely, but Mike Ashley, the founder of Sports Direct, played an absolute blinder at the BIS select committee hearing on...

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0 0 10

Coca-Cola crashes out of the world's top 10 brands

Who'd have thought it? Coca-Cola, a mainstay of the global top 10 by brand value has fallen from grace.

Much of the blame for this must...

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unknownx500

1 0 2

Brands need to recognise when a trend is OVAH

Years ago - hard to pinpoint exactly when - blokes in plaid shirts started ditching their contact lenses for heavy-rimmed glasses and...

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