How many times have agency people been in client meetings trying to explain the rationale behind having a brand social media presence?
The issue is, every brand knows they should have it, but do they know how best to implement it and, more importantly, do they know why they should do it?
This post is a great introduction to social media for marketing and brand managers and will definitely be something we as comms experts will be using to back up our recommendations. The survey and findings highlight just how fickle consumers are - following a brand for the chance of a discount, but unfollowing them if the said brand offers too many...wow, how to keep up?!
Ultimately, a brand needs to be clear, genuine and accept you can;t be all things to all people. So stop trying to be funny or cool and instead focus efforts on working with good writers who can communicate your messages in the best way.
Most marketers think they know what their audience wants, but rarely do they ask. Social media is no different.