Controversial changes to the photo-sharing platform that were met with widespread outcry when they were first flagged in March are taking effect.

Changes to Instagram’s algorithm will present photos out of chronological order. 

Like Facebook, this means posts appear not in the sequence  - oldest to newest - but in one of Instagram’s own devising. And Instagram – owned by Facebook – works in mysterious ways.

It announced the impending change in mid-March, saying that the average Instagram user missed 70% of their feed.

An algorithm-driven feed, “ordered to show the moments we believe you will care about the most”, would be introduced “in the coming months” to rectify this, lovingly telling us that the most meaningful content would “be waiting for you when you wake up”.

To say that the new algorithm is annoying doesn't even come close.  Why must these platforms insist that they know what we want to see, even when we don't?   Because you're forced to scroll endlessly, allowing more advertising to be placed on your feed. And given the popularity of Instagram, it seems unlikely they'll take any notice of a bunch of naysayers.