A new campaign from ice cream brand Cornetto has really made me smile and not just because it's a smart idea, slickly executed. It's a real turnaround for a brand which has seen better days.
Cornetto has taken that PR favourite, research and with a bit of smart thinking, made it much more interesting. Its #seriescommitment campaign is funny, relevant and it takes the old fashioned brand to a whole new level.
Most of us will remember the old TV adverts, the Italian opera singer with his own version of O Sole Mio. Although something so memorable is advertising gold, with the subsequent launch of the 'luxury' Magnum brand, Cornettos were seen as a bit naff, something your mum and dad might get.
This campaign strikes a chord with all twenty-somethings (and beyond) and although tongue in cheek, it's definitely getting the lifestyle media talking. It will be interesting to see if sales follow.
A simple idea, nicely done. And I speak as one of the 12% of people who has 'faked it' (the finale of Breaking Bad...I had to, what would I have done in the office the next day otherwise?!).
Over 28 million have cheated on their partners with Netflix, something that ice cream brand Cornetto describes as ‘the worst type of cheating’