So much, so very much, goes into the creation of a brand logo.  Ideas are brainstormed, researched, brainstormed again, researched again, and then finally the logo is born.

Only for the majority of its target market to fail to realise just how clever it is.

I have never noticed the bear hidden in plain sight in the Toblerone logo.  I always thought the Sony Vaio looked vaguely high tech but did not know that the “VA” in the logo represents a sine wave – the basic analogue signal, while the “IO” represents a 1 and 0 – symbolic of the digital signals in binary code.  Did you?

So I can't help wondering: does too much thought go into the creation of a brand logo if people fail to see its subtleties?