So much, so very much, goes into the creation of a brand logo. Ideas are brainstormed, researched, brainstormed again, researched again, and then finally the logo is born.
Only for the majority of its target market to fail to realise just how clever it is.
I have never noticed the bear hidden in plain sight in the Toblerone logo. I always thought the Sony Vaio looked vaguely high tech but did not know that the “VA” in the logo represents a sine wave – the basic analogue signal, while the “IO” represents a 1 and 0 – symbolic of the digital signals in binary code. Did you?
So I can't help wondering: does too much thought go into the creation of a brand logo if people fail to see its subtleties?
Have you ever spotted a hidden message in a company logo? Logos are designed to inform and give us an immediate impression of a company – but what about the subliminal messages they are trying to convey? There are countless examples of secret messages hidden in different logos, as listed by AdWeek and various Reddit threads– below we’ve listed some of the most creative and delved into what they actually mean. Amazon Amazon CREDIT: AP Online retailer Amazon sells a wide range of goods, as the arrow in their logo points out, everything from ‘A to Z’. The shape of the arrow also represents the happy smile of a customer once they receive their goods.