No matter how much people complain about each software update from Apple, there's something uniquely cool about the brand that makes people want to be part of it.

This is the magic every other brand wants to capture, even though it isn't doing as quite as well as it has done in the past.

The new software updates are due in a matter of weeks, as are other developments in growing areas such as music services.

And where Apple leads, other brands follow.  Let's reserve judgement until we see what will be unveiled.