Apparently, last year more people were killed taking selfies than were killed in shark attacks (the Philippines is the selfie capital of the world, by the way....)

But the obsession with self can result in more insecurities and provoke precisely the kind of uncertainty and self-questioning behaviour of the characteristic teen - "teen brain" in other words.

This begs an interesting question and one which PR agencies grapple with whenever they have a client who targets this most slippery and difficult of demographics.  How can those of us who are not teens know just what the teen population thinks, loves, hates, idolises? By the time teen culture has hit mainstream, the teen has moved on.   And by definition, the "cult of me" lets nobody else in.