PRs everywhere will be crying into their coffees this morning with the announcement that long-term senior staff including the legendary Harry Wallop, are going to be axed from the Daily Telegraph.

This acerbic, funny and high-profile journalist has worked at the Telegraph since 2004 and has, in this time, won awards for being the best Consumer Affairs journalist and given many-a-PR 'honest' feedback and then come through with coverage when he feels something is worthwhile.

Can't ask for much more. So Harry, you will be missed at the Telegraph but we look forward to working with you where ever you go next.