Look away now... if the latest advertising campaign by fashion giant, Calvin Klein is likely to offend your moral sensibilities... The brand's corporate PR no doubt has nerves of steel as they have taken the decision to remain silent on the company's controversial latest ad campaign that many in Twittersphere have branded 'creepy'.Corporate reputation really matters. Especially where superbrands, share price and consumer confidence and sentiment are concerned. So how thin is the line between creative licence that might cause offence and a brand's right to be free with its creativity?
Calvin Klein has knowingly taken a huge risk on a campaign that arguably risks promoting everyday sexism and worse, sexual inappropriateness. But we should give the PR's a few days... It will be interesting to see whether Calvin Klein's PR department holds its nerve and remains silent or caves in with a press release addressing the issue next week.
Despite Backlash, Calvin Klein Keeps Its Racy New Ads Online Brand is staying silent and deleting nothing (nsfw)