Travel brands take note as you can now put more bums in beds via Instagram ads and Susan's stats make for powerful reading:

“Shoppers on Instagram visit the platform six out of seven days a week, and they consume two times as much content as non-shoppers on the platform.” 

She added that 60 percent of people say they discovered “products and services” on Instagram, and 75 percent “take an action” after seeing a post on Instagram.