Travel brands take note as you can now put more bums in beds via Instagram ads and Susan's stats make for powerful reading:
“Shoppers on Instagram visit the platform six out of seven days a week, and they consume two times as much content as non-shoppers on the platform.”
She added that 60 percent of people say they discovered “products and services” on Instagram, and 75 percent “take an action” after seeing a post on Instagram.
Facebook's Dynamic Ads (née Dynamic Product Ads) can now be seen on Instagram and show not only retail products, but also hotel room pricing and availability. Now travel brands will be able to use these ads to advertise hotel rooms to people who are looking to take a trip. On both Facebook and Instagram, brands can only run images in these ads but have the option of showing one or multiple photos in a single ad slot. Brands can upload up to two million products to Facebook, whose computers will pick and choose which ones to show to which people, based on the data Facebook has on what people did on a brand’s site or app, as well as what they do on Facebook and their demographic profiles.