So this news has fuelled all kinds of debate in the office today. From exploring the minefield of political correctness through to whether the film is simply terrible or the fact that tampering with something so iconic is always a tricky ground to tread.
We've all seen blockbuster hits from the past given a modern twist to great success. In doing so the consistent factor is ensuring the right balance between keeping the existing fans happy and passionate, whilst also engaging entirely new audiences.
At Lucre the concept of 'No New Ideas' is one we regularly discuss. Our premise is that quality ideas and stories do endure the test of time if refreshed in the right way. It's all about creating content which people seek, not just things that seek out people.
The promo for the new Ghostbusters film has attracted more "dislikes" than any trailer shown on the YouTube website. At time of writing, the trailer for the comedy franchise "reboot" has more than 647,600 "dislikes", compared with about 220,800 "likes". That puts it 18th in YouTube's list of most disliked videos - higher than any other item of non-music content. The trailer's unusual ratio of views to dislikes suggests a concerted campaign to vote down the video.